Apollo.io vs Clay: real cost in 2026
Published list prices from each vendor's official page, checked 2026-10-17. Negotiated prices vary; see user reports on each tool page.
Apollo.io plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Free | Free | Free | 900 credits per seat per year, granted monthly | |
| Basic | $65 | $49 | 30,000 credits per seat per year, granted monthly | |
| Professional | $99 | $79 | 48,000 credits per seat per year, granted monthly | |
| Organization | — | $119 | 72,000 credits per seat per year; min 3 seats | Annual only per vendor page |
| Custom | Contact sales | Contact sales |
Per-seat prices. 1 credit per email, 8 per phone number. Credits don't roll over. Prices read from the rendered official page.
Clay plans
| Plan | Monthly billing | Annual (per mo) | Limits / credits | Notes |
|---|---|---|---|---|
| Free | Free | Free | 100 data credits + 500 actions/mo | |
| Launch | $185 | $167 | 2,500 data credits + 15,000 actions/mo (starting tier) | |
| Growth | $495 | $446 | 6,000 data credits + 40,000 actions/mo (starting tier) | |
| Enterprise | Contact sales | Contact sales | Annual commitment |
Monthly 'starting at' prices from vendor FAQ; annual per-month prices from plan cards (10% annual saving).
How to compare the real cost
List price is only the start. Compare cost per usable contact or per email sent: check credit limits, whether credits roll over, add-ons you'll need (data, warm-up, mailboxes), and annual-only contracts. Where a vendor says "contact sales", we don't guess.
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Subscribe free →Disclosure: some outbound links may be affiliate links; we may earn a commission at no cost to you. It never changes the prices we show. All list prices come from the vendor's official pricing page on the date shown.